Two windows on a screen. On one, the FOUNDER of BrainJuiceArt — happy and stuck at the same time. On the other, RAN, listening, already taking notes.
THE FOUNDER
Anime Expo went great. The shop did
great too. But here's the thing —
They share their screen. Two sales charts. The marketplace bar towers over the one for their own website.
THE FOUNDER (CONT'D)
We sell way more on the platforms than
on our own site. Same prices. Our shipping
is even cheaper here. And they still
buy there.
THE FOUNDER (CONT'D)
(the real cost)
All that traffic, all that data — it's the
platform's, not ours. I don't want to keep
growing someone else's audience. I need them
to come here. And stay.
Ran nods — but she's already somewhere else, watching how this brand's customers actually behave.
RAN (V.O.)
Their buyers aren't general shoppers. They're
anime kids — young, visual-first, and allergic
to anything generic. They don't want what
everyone else has.
RAN (V.O.) (CONT'D)
And they reward play. The merch that
physically moves outsells everything —
even when it costs more.
That's the wound. A templated, "perfectly fine" storefront reads as no design — and to this audience, no design reads as not real. If the brand looks generic, they quietly doubt it's legit, and retreat to the marketplace that simply feels safer — higher shipping, no discount, and all.
The site wasn't losing on price. It was losing on belief.
What the brand needed: a landing page that earns belief — more attractive, more interactive, with a clear brand voice. This audience is young, visual, playful, and proud of not being generic, so the design had to feel that way too: lively, a little mischievous, with real taste.
What I built: a retro video-game world. The game look invites people to touch, press, and explore — the exact behavior this audience rewards. And the whole site is wrapped in one story: a journey through space. It pulls the focus away from "shopping" and replaces it with immersion — so the brand reads as real, made-with-care, and unmistakably theirs.
The site stopped being a checkout and became a destination. Visitors arrive and stay to explore instead of bouncing. The brand finally has a world of its own — one its fans recognize, return to, and talk about.
[ replace with your real outcome — retention lift, repeat-visit data, or a customer quote ]